FAREH, Morad; IDRISSI, Khadija. Digital Storytelling and Its Impact on sales promotion effectiveness in the Moroccan hospitality industry: case of a Moroccan Hotel. International Journal of Research in Economics and Finance, [S. l.], v. 2, n. 10, p. 192–204, 2025. DOI: 10.71420/ijref.v2i10.196. Disponível em: https://ijref.org/index.php/public/article/view/196. Acesso em: 10 mai. 2026.