El Omari Alaoui, Asmae. « Real-Time Personalization and Geolocation in Tourism: Toward an Integrated Conceptual Model of Customer Experience and Loyalty in Morocco ». International Journal of Research in Economics and Finance, vol. 3, nᵒ 7-2, juillet 2026, p. 54-69, doi:10.71420/ijref.v3i7-2.369.