1.
Fareh M, Idrissi K. Digital Storytelling and Its Impact on sales promotion effectiveness in the Moroccan hospitality industry: case of a Moroccan Hotel. IJREF [Internet]. 15 nov. 2025 [cité 10 mai 2026];2(10):192-204. Disponible sur: https://ijref.org/index.php/public/article/view/196