Entrepreneurial Digital Models Meet Public Practice: A Public Enterprise Case Study

Abstract

This article explores digital transformation through the lens of disruptive business models by examining how digital technologies are redefining traditional organizational structures and value creation mechanisms. Using a qualitative methodology based on a case study, this research analyzes the transition process to a hybrid business model of a Moroccan public company, through semi-structured interviews with its leaders and key players. The results identify the main challenges (structural, technological) and opportunities (data monetization, platform-based services) associated with the adoption of disruptive digital strategies in the public sector, while highlighting the tension between public service imperatives and the scalable logic of digital technology. The study thus offers valuable insights for policymakers and public managers facing digital disruption in regulated environments.