Entrepreneurial Competencies in the Age of Artificial Intelligence: Proposal for a Conceptual Model

Authors

  • SAid Goumghar Laboratoire MADILOG, ENCG Agadir, Université Ibn Zohr, Agadir, Maroc
  • Fatima Zahra El Mahfoudi LAREFMO, FSJES Agadir, Université Ibn Zohr, Agadir, Maroc
  • Hana Jaouhari LAREFMO, FSJES Agadir, Université Ibn Zohr, Agadir, Maroc
  • Siham Baghdadi ERTEG, EST Guelmim, Université Ibn Zohr, Agadir, Maroc
  • Faical Zoubir LAREFA, EST Agadir, Université Ibn Zohr, Agadir, Maroc

DOI:

https://doi.org/10.71420/ijref.v3i4.284

Keywords:

entrepreneurial competencies, artificial intelligence, dynamic capabilities, conceptual model, digital entrepreneurship

Abstract

The accelerated diffusion of artificial intelligence (AI) is deeply reshaping the contours of entrepreneurial action, calling into question the relevance of classical frameworks of entrepreneurial competencies built in now-obsolete technological environments. This theoretical contribution aims to propose an integrated and operationalisable conceptual model of entrepreneurial competencies specifically adapted to the AI era, addressing a gap identified in the existing literature. The approach draws on a systematic literature review articulated around three complementary theoretical frameworks Resource-Based View (RBV), dynamic capabilities theory, and the cognitive entrepreneurship framework and follows Churchill's (1979) procedure for scale item development. The proposed model is structured around five dimensions: augmented digital competencies (ADC), adaptive learning competencies (ALC), ethical AI management competencies (EAM), augmented innovation competencies (AIC), and hybrid relational competencies (HRC), each operationalised through scale items amenable to validation via structural equation modelling (PLS-SEM). This work constitutes the first multidimensional framework to explicitly integrate an ethical dimension (EAM) into the modelling of entrepreneurial competencies in the AI era, with direct implications for entrepreneurial education, innovation ecosystems and SME support policies.

Published

2026-04-30

How to Cite

Goumghar, S., El Mahfoudi, F. Z., Jaouhari, H., Baghdadi, S., & Zoubir, F. (2026). Entrepreneurial Competencies in the Age of Artificial Intelligence: Proposal for a Conceptual Model. International Journal of Research in Economics and Finance, 3(4), 31–47. https://doi.org/10.71420/ijref.v3i4.284

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Section

Articles

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