Smart ville : Un levier de l’attractivité territoriale. Cas de la ville de Casablanca, Maroc

Abstract

The development of economic activities around large cities (metropolization of the economy) and the growing competition between regions to attract investments are the main trends in the current recomposition of territories. Territories have to be different and intelligent to attract investments. Territorial intelligence is an innovative method that can provide public decision-makers with strategic information useful for territorial development with the aim of attractiveness. The attractiveness of a territory generally corresponds to its capacity to attract and retain production factors and/or a mobile population. We define this attraction as the capacity of the actors to choose the territory as a place of establishment (temporary or durable) for all or part of their activities. Territorial intelligence gives rise to "smart cities". Smart cities are cities that use information and communication technologies (ICT) to improve the quality of urban services or reduce costs. Other terms are also used for similar concepts: connected city, networked city, digital city, e-community. This article focuses on the impact of the smart city on territorial attractiveness, based on an exploratory study of the data using semi-structured interviews with the city's managers.