Vol. 2 No. 7 (2025): Juillet

Articles

• Corporate Social Responsibility and Financial Performance: a bibliometric analysis

  Aziz El Yadari, Abdelhakim Eljaddaoui

  1-15

  • PDF (Français (France))

• The Determinants of Territorial Attractiveness: Proposal of a Conceptual Model

  Reda Melhaoui, Youssef Moflih, Nawal Snoussi

  16-25

  • PDF

• Event study methodology: the adequate instrument to apprehend stock performance

  Marouan Madane, Hajar Benjana

  26-40

  • PDF

• Contribution to the study of internal determinants influencing the effectiveness of the internal audit function: Literature review

  Rachid Mandor, Mohamed Anis Tamiri

  41-62

  • PDF (Français (France))

• Territorial marketing and branding: A systematic literature review

  Yahya Hassine, Kaoutar Alhaderi

  63-75

  • PDF

• The Integration of Influencer Marketing into Territorial Governance: Strategic Levers for Enhancing Local Attractiveness

  Anass Guerguer, El Mahdi Juiher, Adil El Jouali

  76-90

  • PDF (Français (France))