Vol. 3 No. 8-1 (2026)

Articles

• Generative Artificial Intelligence as a Driver of Project Management Transformation : Opportunities, Challenges, and Organizational Implications

  Sanae Mehdi

  198-218

  • PDF (Français (France))

• Evaluating the Automotive Sector's Economic, Social, and Environmental Contributions: A Bibliometric Analysis (1967-2025)

  Mohammed Reyan, Mohamed Drissi Bakhkhat

  1-21

  • PDF

• Health Expenditure and Sectoral Total Factor Productivity in Morocco: A Dynamic Panel Analysis

  Hicham Lemaallem, Hamid Rafik

  22-40

  • PDF

• Financial Literacy Among Baccalaureate Students in Morocco: An Exploratory Study

  Mohamed Drar, Rachid Ouaddi, Najib Bahmani

  41-55

  • PDF (Français (France))

• Macroeconomic Interactions and Stock Market Informational Efficiency in Morocco: A VAR Approach (2000–2023)

  Rajae Bahoui, Hafid El Hassani

  56-67

  • PDF (Français (France))

• Women's Entrepreneurship and Economic Growth: Motivations and Barriers

  Sara Sail, Ikram El Hachimi

  68-92

  • PDF (Français (France))

• Club Identity Construction among Supporters of Raja Club Athletic Casablanca: An Exploratory Qualitative Study

  Lamyae Bayade, Soumaya El Hassouni

  93-106

  • PDF (Français (France))

• Sustainable Digital Marketing: Towards the Integration of Artificial Intelligence and the Sustainable Development Goals

  Ikram El Hachimi, Yassin Selouani, Mahmoud Belamhitou

  107-123

  • PDF (Français (France))

• Consequences of Oil Price Fluctuations: An Integrated Analysis of Fiscal, Monetary, and Structural Instruments in Morocco (1995–2025)

  Youness El Amine, Mounir Benboubker

  124-146

  • PDF (Français (France))

• Change Management in Higher Education: Between Organizational Theories, Leadership, and Digital Transformation

  Adnane Amghar, Safae Sadik, Bouchra Aiboud Benchekroun, Abderrazak El Hiri

  147-161

  • PDF (Français (France))

• Digital transformation in fostering project holders' engagement in entrepreneurial support programs : An exploratory qualitative study in the Souss Massa Region

  Said Goumghar, Rachid El Bettioui

  162-185

  • PDF (Français (France))

• Water Demand Management and Environmental Policy: A Critical Analysis of Economic Regulatory Instruments

  Ahmed Amghar, Abdelkarim Hssoune, Rachid El Aarji, Najib Bahmani

  186-197

  • PDF (Français (France))