Sustainability and Competitiveness: The New Contract Between Businesses, Consumers and Environmental Standards
DOI:
https://doi.org/10.71420/ijref.v2i10.193Keywords:
Citizen-consumer, Corporate Social Responsibility, Environmental standards, Sustainability, Competitiveness, ISO certification, Global GAP, Green marketing, Sustainable performanceAbstract
This paper analyzes the progressive transition of firms toward sustainable business models, driven by evolving societal expectations and increasing pressure from environmental challenges. Drawing on the concepts of the “citizen-consumer”, the rise of Corporate Social Responsibility (CSR), and the adoption of international standards such as ISO 14001, ISO 9001, and Global GAP, we highlight the central role of the responsible consumer in shaping modern corporate practices. The originality of this study lies in its integrated perspective on sustainability, competitiveness, and environmental compliance, demonstrating that sustainability has become a strategic axis for strengthening corporate resilience, societal legitimacy, and holistic performance.Downloads
Published
2025-11-15
How to Cite
Baazizi, Y., Tamanine, R., Fahim, I., & Jaad, M. (2025). Sustainability and Competitiveness: The New Contract Between Businesses, Consumers and Environmental Standards. International Journal of Research in Economics and Finance, 2(10), 145–152. https://doi.org/10.71420/ijref.v2i10.193
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Copyright (c) 2025 Yassine Baazizi, Reda Tamanine, Ichraq Fahim, Mustapha Jaad
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
