Vol. 2 No. 11 (2025): November

Articles

• Empirical investigation of generative artificial intelligence acceptability determinants among Moroccan chartered accountants: A structural equation modeling approach

  Abdellatif Aziki

  1-17

  • PDF

• Hospital management control: A lever for steering hospital performance

  Oumaima Blgrim, Noureddine Abdelbaki

  18-32

  • PDF

• The role of marketing in business performance

  Meryem Ahmame

  33-41

  • PDF

• Artificial Intelligence and Territorial Marketing: Toward a Strategic Reconfiguration of Place Attractiveness

  Salah Eddine El Jarroudi, Nabil Boukhnief, Fatima Touhami, Mohamed Jalal Eladnani

  42-51

  • PDF (Français (France))

• Management Control as a Lever for Organizational Performance in the Moroccan Banking Sector

  Ikram Byadi, Manal Belatik

  52-65

  • PDF (Français (France))

• Digital transformation and Corporate Social Responsibility performance: Empirical evidence from Casablanca Stock Exchange-Listed Firms

  Fadila El Hazbi, Younes Mounir

  66-80

  • PDF

• From the traditional financial system to Finance 4.0: Challenges, opportunities and Morocco's position in the global transition

  Achraf Ed-diouri, Ghizlane Ichahrar, Ali Ouchekkir

  81-97

  • PDF (Français (France))

• Revitalizing HR Marketing in the public sector: A literature review

  Tarik Touzani, Boutaina Benjelloun, Hanae Elmoussaoui

  98-110

  • PDF (Français (France))

• Evaluating the Economic Performance of a Territory in Transition: An Integrated Approach Applied to the Laâyoune-Sakia El Hamra Region

  Lahoucine Bentaleb

  111-124

  • PDF (Français (France))

• CSR in healthcare organizations: What are the contributions to public trust and organizational performance?

  Doha Belghachi, Lalla Hind Lagdim Soussi

  125-135

  • PDF (Français (France))

• Structural evolution of academic literature on the social and solidarity economy between 2009 and 2024: how did the academic field develop during this period?

  Farid Janati-Idrissi, Amal Tghali

  136-154

  • PDF

• Public Service Governance in the Digital Age: Relational Dynamics between the State, Citizens, and Businesses

  Abdellah Haida

  155-173

  • PDF (Français (France))

• Geopolitics of the energy transition and the emergence of green businesses: entrepreneurial opportunities in North Africa

  Abdellah Derkaoui, Driss Salem, Mostapha Elkhanchoufi

  174-186

  • PDF (Français (France))