Vol. 2 No. 2 (2025): February

Articles

• Decoding Emotions: Divergent Theories and Applications in Psychology and Marketing

  Hind Bouhlal, Nouredine Belhsen

  1-12

  • PDF

• The Role of FinTech in the Digitalization of Financial Services: A Bibliometric Analysis of Emerging Trends

  Yousra Belouarrat, Jalal Azegagh

  13-22

  • PDF

• The Impact of Digitalization on B2B Relationship Dissolution: Challenges and Opportunities in Communication Management

  Abdelhamid Kajouane, Noureddine Amine

  23-32

  • PDF

• Morocco's Tourism Policy for the FIFA World Cup 2030: A Benchmarking and Econometric Study

  Hakim Lakhlifi, Amina Boumaize

  33-60

  • PDF

• Bridging the social protection gap: family-owned enterprises as catalysts for pension reform in Morocco’s informal sector

  Younes Ennaciri, Taoufiq Yahyaoui

  61-82

  • PDF

• Are foreign investments more important for central African economies than domestic investments?

  Bybert Moudjare Helgath, Claude Aline Zobo

  83-93

  • PDF

• Literature Review on Sustainable Mining Development

  Atman Dkhissi, Mehdi Kharibouch

  94-104

  • PDF (Français (France))

• The Contribution of Artificial Intelligence, Blockchain, Big Data, and Predictive Analysis in the Banking Sector: Challenges and Perspectives

  Youness El Yaalaoui, Youness Lagzouli, Latifa Lankaoui

  105-121

  • PDF (Français (France))

• Barriers to Socio-Economic Integration of Persons with Disabilities Through Entrepreneurship: An Exploratory Study in Morocco

  Amina El Asri, Anas Chkrouni, Mohammed Benchekara

  122-139

  • PDF (Français (France))

• Public Good Theory Applied to Health: Challenges and Strategies for Developing Countries

  Omar Ennajar

  140-148

  • PDF (Français (France))

• Internal Controls in the Digital Age: Simplification or Complication?

  Iman Boubouh, Mohammed Ghanim

  149-163

  • PDF

• The Determinants of the Rise in Oil Prices in Morocco

  Islam Allaki, Achraf Elyadmani, Ayman Toudghi, Omar Kharbouch

  164-178

  • PDF (Français (France))

• The Contribution of Internal Audit to Performance and Efficient Decision-Making within the Company

  Sara Amaroch, Jalal Azegagh

  179-188

  • PDF (Français (France))