Impact of the Digitalization of Moroccan Ultras on Football Club Governance

Abstract

This article aims to explore the influence of the digitalization of communications among Moroccan ultras supporter groups on the governance of football clubs. In a context where football serves as both a social and economic arena in Morocco, ultras play an increasingly important role not only in support dynamics but also in the pressure exerted on the club management. With the rise of social media and digital communication platforms, ultras, once confined to the stands, have gained a new level of influence. Through a sociological and managerial approach, this study relies on a content analysis of ultras Facebook posts, conducted using the Fanpage Karma tool, to examine how digitalization has transformed their modes of organization, communication, and its impact on club management and governance.